Use cases

AGENCIES & PLATFORMS

You move fast. So do we. Whether you’re executing for 5 clients or 500, Always On is built for agency workflows and programmatic partners who need reliable audiences, fast turnarounds, and measurable results. We integrate with the platforms your teams already use — and we’re hands-on from start to finish operating as an extension of your strategy, trading, and client service teams.

Plug-and-Play Across All Major Platforms

Our audience segments are ready to activate across:

The Trade Desk
DV360
StackAdaptLiveRamp, and more

Segments are organized by vertical, behavior, category, and intent — with consistent naming conventions, custom mappings, and regular refreshes. No guesswork, just plug in and go.

Rapid Custom Builds, No Bottlenecks

Got a last-minute brief or a client-specific request? Our team delivers:

24-hour turnaround on most custom audience builds
Slack-based collaboration and real-time approvals
Campaign planning support across verticals and platforms

We move at the speed of your client demands — no forms, no backlogs, just fast and flexible support.

Curation Meets Scale

We help agencies & platforms go beyond basic targeting by combining:

Data + Media Supply: Curated PMPs matched to high-performing segments
Audience-First Planning: Align campaign goals to real-world behaviors
Vertical-Specific Bundles: Retail, CPG, DTC, travel, auto, QSR, and more

This makes it easy to launch performance-driven campaigns across CTV, display, native, and audio — all pre-aligned to outcomes.

Strategic Support that Feels In-House

We’re not just here when you need us — we’re already in the Slack channel. Our team supports:

Pitch strategy and client presentations
Segment recommendations and audience sizing
Media planning and deal setup
Campaign optimization and measurement support

We help media buyers, data strategists, and account teams work smarter without increasing headcount or complexity. It’s why we have 100% retention with our agency partners.

Flexible to Your Operating Model

Whether you’re managing a centralized data team or embedding strategists in each account pod, we adapt to how your agency works. We support:

Custom taxonomies and segment naming
White-label enablement
Training and enablement for teams new to 1st and 3rd party data strategy

Your Campaigns, Powered by Always On

From global holding companies to indie powerhouses, we help agencies unlock smarter, faster performance across channels. Our audiences have powered successful campaigns for beauty brands, QSR chains, major retailers, loyalty programs, and more.

Need a new audience or PMP today?

We've Got You