Privacy Policy

Effective Date: February 11, 2026

Always On Data (“Always On Data,” “Company,” “we,” “our,” or “us”) provides data-driven advertising and consulting services. We are committed to protecting privacy and operating in accordance with applicable data protection laws and industry standards. This Privacy Policy explains how we collect, use, disclose, and safeguard information in connection with our website and services (collectively, the “Services”).

1. Scope of This Privacy Policy

This Privacy Policy applies to:

Visitors to our website
Business contacts and clients
Users interacting with our advertising and audience data services

This Privacy Policy does not apply to information processed on behalf of clients where Always On Data acts as a service provider or processor under a separate agreement.

2. Information We Collect

A) Information You Provide Directly

We may collect personal information you voluntarily provide, including:

Name and contact details
Company information and professional role
Communications and inquiries

B) Automatically Collected Information

When you interact with our Services, we may collect:

IP address and device identifiers
Browser and usage data
Cookie and tracking information

C) Advertising and Audience Data

In connection with our advertising services, we may receive or process:

Pseudonymized identifiers (such as cookie IDs or mobile advertising IDs)
Aggregated or de-identified behavioral or transactional signals
Audience segment classifications

We do not intentionally collect directly identifying information (such as names or email addresses) for advertising audience creation unless explicitly authorized and legally permitted.

3. How We Use Information

We use information to:

Provide and improve our Services
Build and activate audience segments
Measure and analyze advertising performance
Communicate with clients and partners
Maintain security and prevent fraud
Comply with legal and contractual obligations

4. Advertising and Data Use Practices

Always On Data uses aggregated, de-identified, or pseudonymized data to develop audience insights and advertising products. Our practices include:

Designing audience segments to reflect group trends rather than identify individuals
Applying technical and organizational safeguards to reduce re-identification risk
Limiting data use to legitimate advertising and analytics purposes

We do not sell personal information in a manner that directly identifies individuals. Where required by law, we honor applicable opt-out rights.

5. Sharing of Information

We may share information with:

Advertising platforms and technology partners
Service providers performing functions on our behalf
Clients as part of aggregated or audience reporting
Authorities where required by law
Parties involved in a business transaction

We require partners to process information in accordance with contractual obligations, applicable privacy laws, and recognized industry standards.

6. Industry Standards and Compliance

We strive to align our practices with recognized advertising and privacy frameworks, which may include industry self-regulatory principles and applicable U.S. state privacy laws. We implement reasonable safeguards designed to protect information and support responsible data use.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to support website functionality, analytics, and advertising services. Users may manage cookie preferences through browser settings or applicable consent tools.

8. Data Security and Retention

We maintain administrative, technical, and physical safeguards designed to protect information. We retain information only as long as necessary for legitimate business purposes or as required by law.

9. Privacy Rights and Choices

Depending on applicable law, individuals may have rights to access, delete, or opt out of certain data uses. Requests may be submitted using the contact information below. We will respond in accordance with applicable legal requirements.

10. Third-Party Services and Links

Our Services may reference or integrate third-party services. We are not responsible for the privacy practices of those third parties.

11. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date. Continued use of the Services indicates acceptance of the updated policy.

13. Contact Information