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DATA SIGNALS
Modern marketing starts
with the right signals.
Always On delivers real-world, always-fresh, deterministic data that helps brands, agencies, and platforms move from assumptions to action. Our data reflects how consumers shop, where they go, what they spend on, and how often — giving you the confidence to plan smarter, activate with precision, and measure what matters.
Our signals aren’t modeled or stitched together from anonymous breadcrumbs — they’re grounded in real behavior, built for real outcomes.
80% of media buyers believe first-party data is critical to future campaign performance, but only 37% feel “very confident” in their current data access.
Source: IAB Data & Identity Landscape, 2024
Data Licensing
We offer raw or pre-structured data sets for direct licensing across a range of verticals and applications. Whether you’re enriching a CDP, modeling a lookalike, building attribution frameworks, or layering into clean rooms, our data is:
- Deterministic and compliant
- Refreshed continuously
- Normalized across platforms
License only the data you need — or work with our team to create custom deliverables aligned to your internal use cases.
Audience Activation
Our audiences are built using deterministic signals like transactions, visits, brand engagement, and category spend — making them more precise and performant than modeled alternatives.
- Available across all major DSPs and platforms
- Organized by vertical, behavior, or affinity
- Ideal for prospecting, suppression, or conquesting
Use prebuilt audiences or partner with us to design custom segments mapped to your goals — fast.
Custom Audiences
When off-the-shelf isn’t enough, we build for what’s next. Share your ideal customer profile, conversion behavior, or loyalty goal — and we’ll build it.
- Built within 24–48 hours
- Approved via Slack, email, or shared workspace
- Activated seamlessly across your platforms
Custom audiences are available across commerce, location, travel, lifestyle, QSR, CPG, and dozens of additional verticals.
Measurement & Insights
Always On doesn’t stop at targeting — we help you prove performance. Our data can power:
- Footfall attribution
- Offline-to-online conversion tracking
- Lift studies and audience performance measurement
Tie media to business outcomes and close the loop across channels and devices.