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Use Cases

RETAIL & CPG

Retail and CPG brands demand proof — and we deliver. Whether you’re focused on in-store lift, loyalty acquisition, or improving your RMN performance, Always On powers smarter commerce connections with data tied to real purchases, in real places, from real people.
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Target Real Shoppers by Chain, Brand or Behavior

Whether you’re marketing a global snack brand or a regional grocery chain, our data aligns to the way people actually shop.

Target customers based on what, where, and how they buy:

  • Retail Chain Loyalty (e.g., Walmart, Target, Costco, Walgreens, etc.
  • Brand Affinity & Purchase History
  • Category Spend Behavior (e.g., Snacks, Pet Care, Beauty, OTC, etc.)
  • Frequency & Basket Size Indicators
Use these signals to tailor messaging, conquest competitors, or align campaigns to in-store promotions.

Bridge the Gap Between Online Media & In-Store Sales

Retail and CPG brands often struggle to connect digital media with brick-and-mortar performance. We solve for that with data designed for:

  • In-Store Attribution & Footfall Measurement
  • Offline Conversions Tied to Media Exposure
  • Incrementality Testing & Lift Studies

Whether you’re activating via retail media networks or your own programmatic channels, we can help close the loop.

 

 

Omnichannel Execution without Silos

Today’s shopper journey crosses multiple screens and store aisles. Always On audiences are omnichannel-native — ready to activate across:

  • CTV
  • Programmatic Display & Native
  • Digital Out of Home (DOOH)
  • Streaming Audio & Podcasts
We make sure your message reaches real shoppers, wherever they’re consuming media — and drives them toward conversion.

Drive Growth with Performance-Focused Shopper Data

Whether you’re launching a new product, defending shelf space, or trying to shift loyalty from a competitor, Always On helps you:

  • Plan smarter campaigns with shopper intelligence
  • Measure what matters (in-store, online, and in-between)
  • Activate with confidence on every platform
Our partners have seen measurable lift in ROAS, shopper conversion, and in-store traffic using Always On audiences.

Drive More In-Store Lift and Online Conversions
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